Push notifications are a powerful marketing tool that can significantly enhance user engagement, retention, and conversion rates. They allow you to deliver timely and personalized messages directly to your users, keeping them informed about updates, promotions, and relevant content.
To set up push notifications using the free OneSignal account created by ATOM team for you during onboarding, follow these steps:
log in with your free OneSignal account (an invitation was sent out by ATOM team to you during onboarding);
on the left-hand side choose the Messages -> Push option:
3. on the right-hand side choose New Message -> New Push:
4. indicate a name for the message and either choose to send to all users or to specific user segments (for example, based on activity, OS, etc.):
5. Indicate a title and body text for the push message, include an image or a link to an external page if necessary (a preview will be available on the right-hand side of the screen):
6. Indicate if the message should be sent out immediately or if a different date and time needs to be scheduled for its delivery (if required you can also choose to send the push message out on custom times based on end-users timezones):
7. When you're ready to send the message out to your customer base, press Review and Send.
System Push Notifications
The ATOM Mobility platform ensures that customers are always informed and safe while using the service. One of the ways the system communicates important information is through push notifications. Below, we’ll explain some of the common notifications you might receive and what they mean.
Vehicle Enters No-Go Zone
A no-go zone is an area where vehicles are not allowed to operate due to safety regulations, private property, or other restrictions. If the vehicle enters one of these zones, it will automatically stop to prevent further usage in this area. To continue the ride, customer will need to move the vehicle out of the no-go zone.
Notification Text:
"You entered a no-go zone. Your vehicle will stop working here. Leave the zone to activate the vehicle again."
Vehicle Enters Speed Limit Zone
Speed limit zones are designated areas where the maximum speed of vehicles is reduced for safety purposes. This could be near schools, parks, or pedestrian-heavy areas. When the vehicle enters a speed limit zone, the system will automatically reduce its speed to comply with the designed regulations.
Notification Text:
"You entered a speed limit zone. Your scooter’s speed will be limited to x km/h here for your own safety and the safety of the pedestrian!’
Wallet Balance Is Too Low
Depending on the system preferences, customers might need to maintain a sufficient balance in their wallet to use the service. If the wallet balance is too low, they won’t be able to start a new ride or continue an ongoing ride once the balance is depleted.
Notification Text:
"You have insufficient funds in your wallet! Please top-up your wallet or end this ride to avoid negative balance."
Tips for better push message delivery
Ensure User Opt-In for Notifications:
Design Prompt Strategies:
Utilize clear and concise prompts explaining the benefits of subscribing to notifications.
Implement delayed or contextual prompts that appear when users are most likely to opt-in.
Customize Permission Requests:
Tailor the appearance and messaging of permission prompts to align with your brand and user expectations.
Offer preview examples of the type of content users will receive upon subscribing.
Provide Easy Management:
Allow users to easily manage their notification preferences within your app or website settings.
Learn more about effective opt-in strategies in the OneSignal Prompt Customization Guide.
Customize and Personalize Notifications:
Content Personalization:
Use user data and behavior analytics to send relevant and personalized messages.
Incorporate dynamic content like user names, preferences, or recent activities.
Rich Media Integration:
Enhance notifications with images, videos, and action buttons to increase engagement.
Localization:
Send notifications in the user's preferred language to improve relevance and effectiveness.
Explore customization options in the OneSignal Message Personalization Docs.
Segment Your Audience for Targeted Messaging:
Create Segments Based on User Data:
Segment users by demographics, behavior, engagement level, and other relevant criteria.
Dynamic Segmentation:
Automatically update segments as user data changes to keep your targeting accurate.
Combine Multiple Criteria:
Use complex segmentation combining various data points for highly targeted campaigns.
Check out the OneSignal Segmentation Guide for detailed instructions.
Implement A/B Testing to Optimize Performance:
Test Different Variables:
Experiment with different message content, send times, titles, and call-to-action buttons.
Analyze Results:
Use OneSignal's analytics to evaluate which variations perform best based on open rates, conversions, and other metrics.
Iterate and Improve:
Continuously refine your notifications based on testing results to enhance effectiveness.
Refer to the OneSignal A/B Testing Documentation for more information.
Monitor and Analyze Notification Performance:
Utilize Dashboard Analytics:
Track delivery rates, open rates, and engagement metrics directly from the OneSignal dashboard.
Integrate with External Analytics Tools:
Combine OneSignal data with other analytics platforms for comprehensive insights.
Adjust Strategies Accordingly:
Use collected data to refine your messaging strategy and improve future campaigns.
Find out more in the OneSignal Analytics Guide.
Ensure Compliance with Privacy Regulations:
Understand Relevant Laws:
Comply with GDPR, CCPA, and other data protection regulations by obtaining proper consents and providing opt-out options.
Maintain Transparency:
Clearly communicate how user data is used and stored in your privacy policy.
Implement Data Security Measures:
Protect user data through secure storage and transmission practices.
Learn about compliance best practices in the OneSignal Privacy and Security Documentation.
By following these steps, you can effectively set up and leverage push notifications through OneSignal to enhance your marketing efforts and foster better engagement with your audience.
For comprehensive guides and additional resources, visit the OneSignal Documentation Homepage.