Based on ATOM Mobility's merchant experience, below you will find a few easy-to-implement ideas that could help you to increase the turnover of your mobility business during your low or off-season:

OneSignal's push notifications allow you to target users who haven't opened your mobile app or made a ride in a longer time, offer them a promo code with limited validity, and re-engage them. You can use the OneSignal account already linked to your app and dashboard and craft a short, compelling message to get your users back to using your app.

Example of a push message you can use to re-engage your customers:

With the current inflation, the operation costs of running your business have most likely increased in the last months.

Our advice is to check when you last reviewed your pricing because it may be time to adjust it. If you do it slightly, no more than 10%, this will not significantly impact your customer base but will add a bit of extra revenue needed.

Introduce optional ride insurance and offer it as an add-on the client can purchase before the ride. Users who appreciate the extra safety will have no complaints about paying an extra, and such additional services tend to increase overall customer satisfaction.

You will need to research available insurance services for your vehicles. We recommend using our partner Cachet, which can help you with that and provide flexible terms.

For bigger updates in your service, you might want to use email outreach instead of push notifications. You should already have a customer base with registered email addresses, so all you need to do is choose a price-friendly emailing tool, such as Mailchimp, and craft a compelling message to your customers. Here's an example of how Uber engages with its customers via email.

You can also build a user re-engagement campaign consisting of 7-10 crafted emails delivered within several months based on user activity. This approach is highly used in e-commerce and shows promising results with low cost and effort.

Motivate your users to top up all year round, not just during the high season. During the off-season, offer your users a bigger top-up bonus than usual. Set this up easily in your service's dashboard, and don't forget to use push notifications, e-mail outreach, and social media (Facebook, Instagram, TikTok) to let your users know about this opportunity.

You can even crowdfund this way to purchase a new fleet and run a social media campaign. In return, users will get more bonuses for using your services during the high season.

For higher engagement, you can even name some vehicles in the names of your supporters - this will raise engagement and be great for social media (Bike No. ANTHONY1).