Sign-Up Bonuses: Offer new drivers a bonus after completing a certain number of rides within a set period.

Referral Program: Encourage current drivers or riders to refer new drivers by providing referral bonuses.

Competitive Pay: Highlight how your platform offers higher earnings, lower commissions, or special incentives for peak hours.

Emphasize the flexibility of driving for your platform. Many drivers are drawn to ride-hailing because they can set their own hours.

Create marketing messages that focus on work-life balance, targeting individuals who want to supplement their income without committing to fixed schedules.

Provide a clear breakdown of how earnings work on your platform (base fare, per-mile, per-minute rates, etc.), showing how drivers can maximize their income.

Highlight your payment frequency, such as weekly payments or the ability to cash out instantly after completing rides, which can be a big draw.

Fuel Discounts or Partnerships: Partner with fuel stations or service centers to offer discounted fuel or car maintenance.

Insurance Packages: Provide competitive insurance options tailored to drivers, either directly or through partnerships.

Health Benefits: Some ride-hailing platforms have started offering health benefits to drivers who work a minimum number of hours.

Share success stories from current drivers who have achieved their goals, whether financial, personal, or professional, through driving on your platform.

Feature video testimonials or written case studies from drivers who have benefitted from the platform, including their earnings and work-life balance experiences.

Facebook Ads: Run geo-targeted ads focused on areas with potential drivers. Tailor ads to highlight the benefits of flexibility, earnings potential, and independence.

Google Ads: Use keywords related to jobs, part-time work, or earning extra income in specific regions.

LinkedIn: Reach out to individuals in specific demographics (students, retirees, etc.) who might be interested in flexible driving opportunities.

Partner with local driver communities (taxi associations, online driver forums) to build trust and relationships.

Attend job fairs, local events, or community meetups where you can present your platform and onboard new drivers directly.

Create a user-friendly and easy onboarding form for the drivers online, for example in Typeform;

Offer onboarding assistance and resources to new drivers, such as:

Ensure drivers feel supported and have access to resources that will help them succeed.

Differentiate your platform from competitors by developing a strong brand identity focused on driver well-being and satisfaction.

Show how your platform is more than just a way to earn money—it’s a community where drivers are valued.

Highlight the demand for rides by sharing positive feedback from riders. Drivers are more likely to sign up if they believe there is a strong customer base eager to use the service.

Encourage riders to post reviews that demonstrate demand for rides in specific locations.

Partner with local businesses, universities, or tourism boards to create campaigns that generate interest in driving with your platform. For instance, students, retirees, and part-time workers are prime candidates for driving gigs.

Offer special promotions or bonuses during busy times (e.g., holidays, events) to increase visibility.

Encourage riders to refer drivers to your platform. You can provide rewards for users who refer a certain number of drivers.

Use social media influencers or brand ambassadors within local communities to promote the platform and generate trust.

If your platform offers unique advantages like lower commission fees, faster onboarding, or driver safety features, make sure these are prominently highlighted in all your marketing efforts.